Hello.
We're Nick Bird and Lee Smith, creative directors at Lucky Generals.
We're an experienced team who've tackled pretty much every type of brand at some point or other.
For over a decade we have been creative directors, producing work for and running a wide range of accounts that include Amazon, Yorkshire Tea, Cancer Research UK, The Co-op, GambleAware and NHS -The Department of Health – Anti Smoking. We've run many pitches and have plenty of new business wins under our belt, such as Yorkshire Tea, The Co-op, Cancer Research, Gordon's Gin, The Department of Health, The Post Office, OVO and Carwow.
We've been lucky enough to work for some of the UK’s most respected and innovative agencies, across a hugely diverse list of clients. We're as comfortable creating social campaigns and experiential ideas, as we are writing a global TV ad.
Over the years our work has been awarded at D&AD, Cannes Lions, BTAA Arrows, Campaign Big Awards, Creative Circle, IPA Effectiveness, One Show, Eurobest, Clio, Kinsale, Revolution and Epica.
Lucky Generals (Creative Directors) - Amazon, Yorkshire Tea, Gamble Aware, National Express, Princes, Crisp N Dry and new business pitches
Anomaly - (Creative Directors) - Cancer Research, Gordon's Gin, Budweiser, Lego, BBC
Google - (Creative Directors) - Google Labs, writing and creating video for Google products, such as Streetview, Googleplay
Dare (Creative Directors) - Department of Health, Go Compare, Vision Express, Old Speckled Hen, Post Office, Barclays
MCBD (Senior Creatives) - Metropolitan Police, Virgin Trains, COI Department of Health, Waitrose, Uswitch, Subaru, P&O, Greene King, Vision Express, Tetle
BBDO (Senior Creatives) - Jeep, Chrysler, Masterfoods, Sainsbury’s, Gallo Wines, Mates, Deutschebank, GE, Douwe Egberts, International Red Cross
HAVAS - Created work for: Peugeot, Citroen, Abbey National, Microsoft,Bass Brewers, Phillips, Cadburys, Jacobs, IFAW, Commission for Racial Equality, Evian, Airbus, French Tourist Board, Sci-Fi Channel, Mayor of London, P&G, Heinz, Haagen Dazs